Alive with Life....

 

CLIENT - BLACKMORES GROUP
BRAND - BLACKMORES
MARKET - GLOBAL
SCOPE - STRATEGY / BRAND IDENTITY / PACKAGING DESIGN / BRAND GUIDELINES
BRIEF - INCREASE EFFICACY. COMMUNICATE BRAND BENEFIT

A two year project for the highly successful Blackmores brand across the vitamin and mineral category Across Australia, New Zealand and Asian region with a naturopath heritage. We modernised through a distinctive design architecture whilst communicating the reason to believe to the emotional benefit of the Blackmores brand which is feeling alive with life.
 
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An amazing journey (and credit to all) to now see our new identity system for Blackmores roll out across the key markets of Oceania and Asia. Founded in the 1930’s by pioneering naturopath Maurice Blackmore.
The new identity system sought to place Maurices beliefs in naturopathy & intellect at the heart of the restage.In doing so, it gives the brand ‘meaning’ and the distinctive assets it was all too short on. Naturopathy is the Blackmores RTB, and now it has been intrinsically linked now to the brand benefit of feeling uplifted and ‘alive’.
Blackmores line of ‘Be a well being’ has never been more pertinent.