CLIENT - DIAGEO
BRAND - BUNDABERG RUM
MARKET - AUSTRALIA & GLOBAL
DUTY FREE
SCOPE - DESIGN STRATEGY / PACKAGING DESIGN / PRODUCTION
BRIEF - SIMPLE UNDERSTATED
MASCULINE REFINEMENT

This project represents somewhat of a three year journey where the brand was struggling to sell nothing more than a $35 run. When we had reached this point we were selling them for $165 a bottle and winning global awards enough to fill a cupboard. An amazing client team and a global innovation award from Diageo to represent our achievements.