CLIENT - LION
BRAND - BYRON BAY BREWERY
MARKET - AUSTRALIA
SCOPE - BRAND IDEA / PACKAGING DESIGN / VISUAL IDENTITY
BRIEF - CAPTURE THE UNIQUENESS OF BYRON BAY

After a three day cultural safari, we found that Byron may be the closest thing to utopia on earth. Sub cultures collide. Hollywood's A-listers, backpackers, musicians, foodies and farmers.

A cultural patchwork quilt. We then utilise the idea of rays from Byrons famous (all seeing eye) lighthouse to build a colourful & energetic identity anchored in diversity. The solution; uplifting, distinctive and utterly Byron.