CLIENT - GWA GROUP
BRAND - CAROMA
MARKET - AUSTRALIA & NEW ZEALAND
SCOPE - STRATEGY / BRAND IDENTITY / BRAND GUIDELINES / PACKAGING
BRIEF - REBRAND WITH PURPOSE

Caroma was a mid-tier bath-ware brand with a pioneering heart, inventing the worlds first dual flush toilet in 1980. This invention saved 32,000 litres of water per household each year. Important? In a country as hot and dry as Australia, water really is our most precious commodity and this was central to the brands new purpose. 
Our challenge was to manifest the purpose through a 360 degree identity. We also wanted to land a brand aesthetic that was aspirational, and yet felt truly native to the brands Australian unique flora. We worked in partnership with award winning architect, Chris Gilbert, who infused the project with his unique architectural vision. 
The end result is transformative in every sense; business, branding & belief once more Caroma. Now so much more than bathrooms.