Centrum has an authentic start point anchored in general health & wellbeing (multivitamins). We wanted to create a solution that reflected its holistic approach to health, whilst resetting the visual identity to tap into more leading edge wellbeing technologies. In turn, this credibly plays back to the brands science credentials, whilst injecting a level of premium and modernisation in equal measure.

Our idea of ‘whole health’ informed the identity and packaging to dramatic effect.