CLIENT - WILMAR INTERNATIONAL
BRAND - GOODMAN FIELDER
MARKET - GLOBAL
SCOPE - STRATEGY / ARCHITECTURE / CORPORATE IDENTITY / BRAND GUIDELINES
BRIEF - SUSTAINABILITY HUMAN

Identity shift commensurate with company ambition shift. Collaboration, human energy, passion and an ambitious sustainability agenda are all here in equal force.

The new identity perfectly signifies the exciting journey the business is on. Keeping the existing GF emblem keeps continuity whilst the dramatic brushes of colour breathes more humanity, distinctively & personality than many of its more formal peers!