Beer for Dining

 

CLIENT - LION
BRAND - JAMES BOAGS
MARKET - FINE DINING
CHANNEL - AUSTRALIA
SCOPE - STRATEGY / PACKAGING DESIGN / PRODUCTION
BRIEF - BEER A LEGITIMATE DINING OPTION!

A fine beer for fine dining. This exquisite proposition is for the James Boags brand and was created specifically for the restaurant channel. It was developed in collaboration with acclaimed Australian chef Matt Moran. The design uses the idea of the big white plate (and table clothes) which are visual signatures of the fine dining the world over. The end result is something that successfully traverses the tricky path between both beer and wine codes.

Bon appetit
 
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A fine beer for fine dining. This exquisite proposition is for the James Boags brand and was created specifically for the restaurant channel. It was developed in collaboration with acclaimed Australian chef Matt Moran. 
The design uses the idea of the big white plate (and table clothes) which are visual signatures of the fine dining the world over. The end result is something that successfully traverses the tricky path between both beer and wine codes.
Bon appetit.