Coffee Mind Motivation

 

CLIENT - JACOBS DOUWE EGBERTS
BRAND - MOCCONA
MARKET - AUSTRALIA & NEW ZEALAND
SCOPE - PACKAGING DESIGN / TYPOGRAPHY / ILLUSTRATION
BRIEF - BUILD BRAND RELEVANCY/ ENCOURAGE UPCYCLING

Create an engaging limited edition series of jars that motivate the mind positively and grace the countertops of consumers for years to come.The project had exceeded its forecast with three weeks of launch.
 
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A set of six unique limited edition jars for the coffee brand Moccona, owned by JDE. Part of upcycling initiative, and part promotional activity by the brand. Each design has a motivational quote on it, with a unique design look and feel combining both typography and illustration. 
The limited editions have sold out in just over a four week period. Motivation is clearly needed in these troubled times.