Plant perfect

 

CLIENT - GOODMAN FIELDER
BRAND - PLANTRY
MARKET - AUSTRALIA/NEW ZEALAND
SCOPE - STRATEGY / VISUAL IDENTITY / PACKAGING DESIGN / PRODUCTION / BRAND GUIDELINES.
BRIEF - TO CREATE A DISTINCTIVE IDENTITY FOR NEW PLANTRY BRAND

Balancing the familiar with the new. This offer is all about mainstreaming plant -based foods. Hippies need not apply.
 
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This has been an exciting project which encompassed naming, visual identity, and packaging for the fledgeling brand. We are very happy with the name as it is conjures both the category of plant based foods whilst being distinctive within it. 

We are trying to balance the familiar with the new. This offer is all about mainstreaming plant -based foods. Hippies need not apply.