Eat a Rainbow
CLIENT - GOODMAN FIELDER
BRAND - PRAISE
MARKET - AUSTRALIA & NEW ZEALAND
SCOPE - STRATEGY / ARCHITECTURE / VISUAL IDENTITY / PACKAGING DESIGN
BRIEF - EAT A RAINBOW
Praise is the largest Dressings & Mayonaise brand in the category.
In many ways its large market share, had resulted in the brand evolving slower than culture. As a result there was some genuine catching up to do, and rejoin the 21st Century as a category leader. 
Today more than ever we understand ‘we are what we eat’. Fresh food and people‘s lives have never intersected more powerfully in the realms of Health & Wellbeing. Today its worth noting that the plant based revolution is firmly underway.
The design strategy sought to excite, modernise and celebrate the incredible colours of fresh food itself. Confidence abounds.
As the saying goes ‘Eat a Rainbow’.
A bold move that demonstrated category leadership, whilst introducing a new generation to an Australian institution.
We praise the courage of our clients, in taking this step into an exciting new chapter.