Crisp Mountain Gin 4392m

 

CLIENT - PABST BREWING CO.
BRAND - RAINIER - MOUNTAIN FRESH GIN
MARKET - USA
SCOPE - STRATEGY / PACKAGING DESIGN / PRODUCTION
BRIEF - EXPERIENCE THE CRISP TASTE OF THE MOUNTAIN

The mountain has always been the beer brands muse.  We took a step closer to the crisp mountain air and streams with blue glass, wood and a host of native botanicals that provides the perfect tonic to a hot summers day
 
Rainer_1_in_bag.jpg
Rainer_2-1.jpg
Rainer_3_in_bag.jpg
Rainer_4.jpg
Rainer_5.jpg 
Mount Rainier stands an imposing 4392m over Mount Rainier National Park, in the Pacific NW of the USA. A geographical titan, 59 miles SE of Seattle. The mountains namesake beer was founded in 1884, equally significant within the surrounding cultural landscape. 
The brands muse is the mountain! Introducing Rainier’s Mountain Fresh Gin, cool and refreshing with a unique Spruce/Juniper forward character. A bespoke blue for the glass, and white label with silver accents, reflect the cool refreshing mountain streams, whilst maintaining the brands distinctive red R. 
The wooden stopper again reflecting the natural flora of this beautiful National Park. The crisp taste of mountain life bottled - the perfect tonic to a hot summers day!