CLIENT - LION CO
BRAND - TOOHEYS
MARKET - AUSTRALIA
SCOPE - STRATEGY / BRAND IDENTITY / PACKAGING / BRAND GUIDELINES
BRIEF - BRING BACK THE NOBILITY

The Tooheys brand had existed for many years, created by Irish brothers James & John Toohey. It was one of the most significant breweries & brands of beer available to the fledgling colony. Unfortunately, over time its position as a mainstream Aussie lager, resigned it to the no love, care or pride dept. We helped rename the brand from Tooheys to Tooheys Brothers giving us an opportunity to tell the brand story with authenticity. After all, our mythical white 12 pointed stag, is what they call a Royal.
Fitting then to reestablish lost credentials and pride.